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 BAYNK

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Born Jock Nowell-Usticke, BAYNK has seen a meteoric rise from sheer obscurity to the brink of breakout in just 2 years, with releases amassing 110MM+ collective plays. His releases are supported by beautiful visuals with collaborator/co-director Spencer Graves (Kendrick Lamar, Lauv), and his immaculate creative vision doesn't end there; Jock is responsible for all art direction and artwork design (which he had shot by Korean photographer LINNNN), art directing his photo shoots (with photographer Eric Kelly), co-directing his live visuals (also with Spencer Graves and Tess Bjiere) and programming all his own lights for his impressive live show.